Peter Hedges

Peter Hedges

Senior Advisor, Cognitive Business, IBM CEE

Peter has nearly 30 years’ experience in the IT industry, covering Technical, Training, Sales, Business Development, Channels and Management. Starting in Australia, he spent 16 years working across Asia, Europe & the Americas, engaging with a diverse range of commercial and government organizations.

In his recent roles, Peter has had the opportunity to speak with thousands of clients about their business requirements, and how innovations in the areas of Cloud Computing, Smart Analytics and Expert Systems are providing clients with business value and competitive advantage.

As Senior Advisor for Cognitive Business in CEE, Peter works to bring together business leaders, industry partners and IBM specialists to develop cognitive businesses in the region – to create knowledge from data; to expand a company’s expertise; to uncover opportunities to reinvent industries; and create new business models that help organizations outthink the market.