Jarmila Plachá

Jarmila Plachá

Head of ŠKODA AUTO DigiLab

During my 15+ year career in telco and banking, I have gained wealth of experience in marketing, advertising, business strategy, product management, CSR and people development, and have managed multinational teams across several countries. I built a digital ICT accelerator for Telefónica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefónica. My current mission at ŠKODA DigiLab is to help ŠKODA AUTO to create future customer-driven mobility solutions and enter into the digital age through successful synergies with global ICT startup world. We also focus on building new digital businesses in cooperation with corporations and other partners like universities.