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IDC CIO Summit 2019 Logo

Budapest, October 3, 2019

Corinthia Hotel Budapest Golden Room


Time Event & Speakers

Registration & Morning Coffee


Welcome Address

József Bakk
Country Manager, IDC Hungary
Achilles Georgiu
Program Director, MSc in Technology Management and Innovation, CEU

Winning the Digital Race
IDC Opening Key Note Presentation

Mark Yates
Research Manager Digital Transformation, IDC CEMA

Demand is rising for digital products and services. Traditional business and operational models are being upended both by startups and long-established enterprises. To compete, forward-looking organizations are using IT to reconceptualize their value propositions to win over and maintain customers. After a quick review of how startups are impacting business imperatives and resulting models, this presentation provides a structured framework for taking digital to the next level.


Building LEGO’s Digital Future – Brick by Brick
Foreign Guest Key Note Presentation

Henrik Amsinck
Senior Vice President Business Technology, LEGO Group

LEGO CIO Henrik Amsinck will deliver a keynote on how the iconic company is inspiring and developing the builders of tomorrow in the digital age. In so doing, LEGO sees digitalization not only as a challenge or threat, but as an opportunity. As people move into digital play spaces, LEGO is convinced that to gain access to more children of all ages it needs to create a digital experience around multiple themes.


The Hot Seat


4iG Technology Partner Visionary Presentation


Facilitated One-to-One Meetings, Coffee Break


Structured IT transformation at OTP Bank
Hungarian CIO Key Note Presentation

Ferenc Böle
Head of IT Project Management and Transformation Directorate, OTP Bank

Adesso Technology Partner Visionary Presentation


IDC Connect Sessions: moderated, interactive workshops in small groups
(Please click on the arrow to see the detailed topics)

Viktor Péczeli
Head of Plant IT, Continental Automotive Hungary Kft.
Balázs Szabó
Head of Customer Experience and Digital, E.ON Hungária Zrt.
Zsolt Kálmán
Ferenc Fazekas
CIO, UNIQA Biztosító & Deputy CEO,

Connect Discussion 1 | Cognitive systems instead of traditional human experience and decision-making mechanisms
Has the age of cognitive computing truly arrived?

Moderator: Viktor Péczeli, Head of Plant IT, Continental Central Electronic Plants

In all aspects of life, it is clear now that cognitive systems are playing an increasingly important role in the business processes at modern companies. Demand is continually growing to be able to identify, analyze, and make optimal decisions for the business, in as versatile a manner and as fast as possible. Do local companies have sufficient structured data to enable analytics to have the right conclusions in every case? How do we manage the existing and the growing amounts of newly generated data, and what role can the CIO play in this? Are there areas where legal, ethical or other considerations hinder improvement? Do people remain unavoidable in the final decision-making? In addition to trying to answer these questions, we will also find out whether the local corporate environment and society are mature enough to be able to accept the benefits from the cognitive technologies and the resulting changes, and what kind of impact does the spread of cognitive systems have on our usual lifestyle.

Connect Discussion 2 | Customer experience (CX) as a top business priority
Providing a differentiated customer experience is becoming both more important and more difficult.

Moderator: Balázs Szabó, Head of Customer Experience and Digital, E.ON Hungária Zrt.

Customer experience personalization is the trigger of innovation and organizations are increasingly putting customers at the center of initiatives. It is the focal point of a new way of doing business, with an individualized value proposition at the core, merging physical and digital experiences. Individual personalization is fundamental to driving the paradigm shift where recurring clients become high spenders.
According to a recent IDC survey (European Vertical Markets Survey, November 2018), 46% of European organizations reported that CX is their top priority for 2019. The discussion will focus on whether CIOs can oversee the foundations of these initiatives and are well positioned to become champions of customer experience inside organizations. Can they ensure that all pieces fit together while managing omni-experience across multiple digital channels?

Connect Discussion 3 | Faith in security and security awareness in the new IT world
Do we have the security we would like to believe we have, or is the theory different from reality?

Moderátor: Zsolt Kálmán, CISO, KELER Group

The accelerating pace of different IT ecosystems (cloud, analytics, mobility, IoT, etc.) not only inspires the emergence of new business models and applications but also increases security risks at the same time. In fact it can also lead to the emergence of completely new threats which previously were not necessarily factors, but which we need to consider today.
Developing an adequate security strategy and the ability to respond quickly to incidents poses a challenge for security professionals and must be provided at companies with different corporate cultures. Nevertheless, due to the impact of different business models, internal processes and various regulations (GDPR, NIS, EIDAS, etc.), there may be significant differences in the importance of security over business or overall IT, and in its priority within the organization. In the panel discussion, we look at potential new risks, how we can prepare for them, what gaps might there be in the regulation and its implementation and how we can draw the management's attention to the importance of security during the planning of IT developments.

Connect Discussion 4 | IT Agility – And IT-enabled Agility
How can IT architectures be more agile and enable wider enterprise agility?

Moderator: Ferenc Fazekas, CIO, UNIQA Biztosító

Breaking down silos through APIs and platform centralization is an essential part of creating IT systems capable of responding quickly to business and technological change. Leveraging cloud and third-party tools can also facilitate flexibility. Modular programming methods and accelerated DevOps can increase the rate at which IT delivers service to business units. To be truly effective, technological flexibility must be accompanied by procedural flexibility. Talent must be at least comfortable with — and, ideally, excited by — change. While Agile has historically been known to work well in the software development space, Agile is now being applied outside of IT in many applications including hardware, infrastructure, marketing, HR or finance.



Facilitated One-to-One Meetings, Buffet Lunch


Agile: bullshit bingo or game changer?

Lívia Mezey
Head of IT and Transformation, Magyar Telekom

ArubaCloud Technology Partner Visionary Presentation


The Future Digital Workspace

György Fülöp
Digital Workspace Director, MVMI Zrt.

The here and now
Interactive Panel Discussion

György Strausz
President, Association of Hungarian CIOs

At last year's panel discussion we concluded that boards were increasingly embracing CIOs as strategic partners.
But are the agendas represented mainly by CIOs, some of which were discussed at length earlier today, indeed of equal strategic importance for Hungarian companies? Do size, sector or ownership matter? Are we all aiming to provide a secure, cognitive system-assisted customer experience by an agile and digital-first enterprise?
Is it possible to tackle all these elements at the same time? If not, how do we priotise? If yes, the recipe is the following:…


Closing Remarks

József Bakk
Country Manager, IDC Hungary

Networking Reception


Jozsef Bakk

Country Manager, Software, Central & Eastern Europe

+36 20 936 3872

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